The launch of the world’s first Pantene pop up concept salon began as a 3 month marketing project that developed into a hugely successful 10 month campaign reaching more than 12,000 Australian women via an express-service wash and blow-dry hair salon where customers sampled the entire range of Pantene shampoos, conditioners and styling products.
As a global first for Proctor and Gamble, The Pantene Shine Hair Spa was a highly successful model for the brand with other markets in the Asia Pacific region looking to Australia for guidance on setting up their own Pantene Spas.