Alias Creative has executed some of Australia’s most sensational, stylish and memorable events over the last decade for global luxury brands to the most discrete private clients.

The Alias team headed by Ali Newling is a full-service, experiential event agency designing and producing bespoke grand occasions, luxury dinners, fashion & beauty events, product launches and marketing activations throughout Australia. 

We work with the very best to produce the very best.  For each unique project we tailor a specialist team drawn from our extensive national network of the finest contractors and suppliers.  We can coordinate and manage every last detail of your event, in any location.


Ali Newling’s experience spans three continents and key areas of contemporary culture - art, film, fashion, photography, new media and music. Ali has 35 years experience working with creatives, producing visuals for some of the world's best directors, musicians and creative directors. In Los Angeles Ali produced TV commercials for multi-national brands including Nike, Mercedes Benz, Bacardi and Diet Coke. In London she produced over 70 music videos, winning the MTV award for Best Video in 1990 and the VH1/Vogue Award for Most Visionary Video in 2000

Just a few notable career highlights include: holding executive positions in multi-national record companies BMG & Warner Music, representing the preeminent celebrity portrait photographer Herb Ritts in New York at the height of his fame, being appointed the first General Manager of ground-breaking youth marketing & creative agency Spin Communications in Sydney, devising the original concept and serving as the first Executive Producer of Australian Fashion Week in 1995 and developing movie scripts for iconoclast Malcolm McLaren in Hollywood

Ali returned to Sydney to run her own highly regarded experiental event production company, Alias Creative Pty Ltd specialising in live events and memorable experiences for Australian and international brands